Journal of Health Communication
Volume 7, Issue 1, 2002, Pages 25-37

Development of targeted message concepts for recent asian immigrants about secondhand smoke (Article)

Brugge D.* , Dejong W. , Hyde J. , Le Q. , Shih C.-S. , Wong A. , Tran A.
  • a Tufts University School of Medicine, Boston, MA, United States, Department of Family Medicine and Community Health, Tufts University School of Medicine, 136 Harrison Avenue, Boston, MA 02111, United States
  • b Tufts University School of Medicine, Boston, MA, United States
  • c Tufts University School of Medicine, Boston, MA, United States
  • d Tufts University School of Medicine, Boston, MA, United States
  • e Center for Disease Control, Taiwan, Boston, MA, United States
  • f Chinese Progressive Association, Boston, MA, United States
  • g Vietnamese American Civic Association, Boston, MA, United States

Abstract

Residents of Boston's Chinatown and the Vietnamese community in Boston's Dorchester section are recent immigrants from China and Vietnam, countries whose smoking prevalence rates for men are among the highest in the world and whose rates for women are very low. We conducted exploratory focus groups in these communities to examine issues related to secondhand smoke and to generate message concepts for health education materials that would convince recent Asian immigrants to respond to the public health threat that secondhand smoke poses. The message concepts, which were tailored specifically for Chinese and Vietnamese immigrants, used themes that were consistent with the cultural values of each group as expressed in the focus groups, yet also reflected the fact that, in many ways, these immigrants are seeking to adapt to American norms. We suggest that it is possible to construct culturally appropriate health education materials for recent immigrant populations rather than rely on simple translations of English-language materials. An intervention study using these message concepts is needed. Copyright © 2002 Taylor & Francis.

Author Keywords

[No Keywords available]

Index Keywords

information processing education Vietnam China psychological aspect methodology human Health Behavior indoor air pollution persuasive communication ethnology United States Humans Asian Americans Asian American Viet Nam Tobacco Smoke Pollution Article health education migration Emigration and Immigration Focus Groups public health Boston
Link
https://www.scopus.com/inward/record.uri?eid=2-s2.0-0036363574&doi=10.1080%2f10810730252801174&partnerID=40&md5=033d06d2837a409819a9911e5c25b8a1
DOI: 10.1080/10810730252801174
ISSN: 10810730
Cited by: 22
Original Language: English