The Mexican government has sent men and women to Canada under the Seasonal Agricultural Workers Program (SAWP) since 1974 and through the Pilot Project since 2009. From an anthropological perspective, this research uses the theory of social representations and a multimethod comprising evocative words, semistructured interviews, scales of values and participant observation to explore migrant men’s representations of the inhabitants of Saint-Rémi, Quebec, understand how these representations are conceived and examinerelations between the two groups. The structural notions of representations were: Canadian-Quebecers are individualistic, exclusionary and racist, Latin American-Quebecers are supportive, Canada is a place of opportunity and agricultural work is hard. © 2015, El Colegio de la Frontiera Norte. All rights reserved.

Social representations Quebec’s agribusiness Intercultural relations Transnational programs Mexico-Canada labor migration

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