Recent studies on married immigrant women’s cultural adaptation putting emphasis upon identity were concentrated upon the women’s personal characteristics not to cognize values of environment surrounding the women. This study investigated cultural variety of the women’s cultural variety depending upon country to find out entry into foreign countries such as international trade by participation in the society including corporate activities that differed from point of view of consumers. This study cognized the women’s adaptation to lives in Korea from point of view of culture and adaptation by using viewpoints of adaptation between men and organizations that differed from precedent studies depending upon the women’s adaptation to lives in Korea: And, the study selected factors of conjugation of characteristics of each country at personal level of the women so that the women’s affirmative roles would help strategic marketers of the other country at global corporate environment in Korea. © 2015 SERS.

Social participation Married immigrant women empowerment Global corporate environment

empowerment Married immigrant women Commerce Personal characteristics Foreign countries social participation Corporate environment international trade