International Journal of Consumer Studies
Volume 43, Issue 1, 2019, Pages 2-13

Australian migrants’ social cultural adaptation and consumption behaviour towards food and alcohol (Article)

Arli D.* , Kim J. , Rundle-Thiele S. , Tkaczynski A.
  • a Griffith Business School and Menzies Health Institute Queensland, Griffith University, Nathan CampusQLD, Australia
  • b Griffith Business School and Menzies Health Institute Queensland, Griffith University, Nathan CampusQLD, Australia
  • c Griffith Business School and Menzies Health Institute Queensland, Griffith University, Nathan CampusQLD, Australia
  • d UQ Business School, The University of Queensland, Australia

Abstract

Australia is one of the most successful multicultural countries in the world due to successive waves of migration from Europe and recently Asia. Nonetheless, new migrants coming to Australia are not always able to adapt to Australian culture due to language and cultural barriers. Hence, the purpose of this study is to segment migrants based on their cultural adaptation and subsequently to examine similarities and differences between those segments in regards to their health-related behaviour (i.e., alcohol and food consumption). A cross-sectional study of migrants in Australia (N = 408) suggests that migrants from Asia have the greatest difficulty in adapting to the local culture due to language barriers. This study will assist public policy makers and social marketers in creating effective campaigns and interventions to reduce excessive alcohol consumption and obesity among migrants. © 2018 John Wiley & Sons Ltd.

Author Keywords

Australia Migrants Alcohol health-related behaviour Cultural adaptation

Index Keywords

[No Keywords available]
Link
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85057822660&doi=10.1111%2fijcs.12439&partnerID=40&md5=2486405c14930cad8738efc941589483
DOI: 10.1111/ijcs.12439
ISSN: 14706423
Cited by: 1
Original Language: English