Sex-industry culture includes large numbers of people offering to help people selling sex. Outreach, a concept developed to take health products and services to hard-to-reach groups, involves complicated cultural interactions. As with others who apply governmental technologies, social figures inventing and carrying out outreach projects often justify their actions without reference to what the 'needy' actually need, relying instead on discourses of solidarity, empowerment, self-esteem and social inclusion. Narratives of scenes from outreach with migrants who sell sex in Spain provide an opportunity to examine and question aspects of a social project usually considered transparently benign but which can be more than a little troublesome. © 2007 Sage Publications.

Sex work Solidarity Outreach Prostitution empowerment

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