“Raid and rescue” operations are aimed primarily at women and children in the sex industry and have proved popular with donors supporting anti-trafficking activities of nongovernmental organizations (NGOs). The popularity of this rescue industry leads to the diversion of funding, shifting focus away from other critical aspects of human trafficking (HT). This article discusses findings from qualitative research undertaken in 2014 with staff at Thai-based NGOs. This research explored the impact of the rescue industry on the implementation of sustainable anti-trafficking prevention programs and how a human rights perspective could do a better job of protecting victims. Findings suggest that the rescue industry is attractive to donors because it caters to stereotypical assumptions about HT, produces measurable outcomes and relies on the concepts of a hero, victim, and villain. This limited view fails to respond adequately to the complexities of HT, including irregular migrants who are trafficked, who fall outside the legislative framework they require for protection. There is pressure on NGOs to adapt their programs to meet donor desires. However, participants argue that NGOs active in this space need to adopt a contextual and holistic human rights approach that recognizes individuals and accommodates the complexity of HT. © 2018, © 2018 Taylor & Francis.

nongovernmental organizations (NGOs) raid-and-rescue Thailand human rights Human trafficking prevention

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