Journal of Intercultural Communication
Volume 2018, Issue 46, 2018

Migrant perceptions of social media (Article)

Callahan C. , Robinson T. , Trachmann K.-A.
  • a School of Communications, Brigham Young University, Provo, UT 84602, United States
  • b School of Communications, Brigham Young University, Provo, UT 84602, United States
  • c School of Communications, Brigham Young University, Provo, UT 84602, United States

Abstract

New media are changing the way identities are managed. This is increasingly relevant to global communication (Lévy, 2000). The purpose of this article is to understand how these changes effect individual perceptions of media within a new cultural environment. By applying Q-methodology to cultural migration, this research asked cultural sojourners to rank subjective statements of media. Factor analysis were applied to the rankings, which provided three main perspectives of media. These three perspectives include Instrumental Adaptors, Social Connectors, and Abiders. These perspectives provide an alternative to traditional categories of culture and allow for a unique understanding of cultural adaptation theory. © 2018, Immigrant Institutet. All rights reserved.

Author Keywords

Q-methodology culture Intercultural Media

Index Keywords

[No Keywords available]
Link
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85045014230&partnerID=40&md5=23f1639e26af72444298de61d4aefb9b
ISSN: 14041634
Original Language: English