This study developed and evaluated a socioculturally tailored intervention to improve knowledge, beliefs and clinical breast examination (CBE) among South Asian (SA) immigrant women. The intervention comprised a series of socioculturally tailored breast-health articles published in Urdu and Hindi community newspapers. A pre- and post-intervention design evaluated the impact of the mailed articles among 74 participants. The mean age of participants was 37 years (SD 9.7) and they had lived 6 years (SD 6.6) in Canada. After the intervention, there was a significant increase in self-reporting 'ever had' routine physical checkup (46.4-70.8%; p<0.01) and CBE (33.3-59.7%; p<0.001). Also, the total summed scores of accurate answers to 12 knowledge items increased (3.3-7.0; p<0.001). For constructs of health belief model, participants rated their level of agreement for a number of items on a scale of 1-4 (disagree to agree). After the intervention the following decreased: misperception of low susceptibility to breast cancer among SA immigrant women (3.0-2.4; p<0.001); misperception of short survival after diagnosis (2.7-1.8; p<0.001); and perceived barriers to CBE (2.5-2.1; p<0.001). Self-efficacy to have CBE increased (3.1-3.6; p<0.001). The change scores of five predictor variables were entered in a direct logistic regression to predict the uptake of CBE among participants who never had it prior to the intervention. The model, as a set, was statistically reliable [χ2(5,n=48)=14.2, p<0.01] and explained 35% of variance in the outcome; perceived barriers remained an independently significant predictor. The results support the effectiveness of written socioculturally tailored language-specific health education materials in promoting breast cancer screening within the targeted population. Future research should test the intervention in other vulnerable populations. © 2004 Elsevier Ltd. All rights reserved.

Breast cancer Health belief model Health promotion intervention South Asian immigrants Stages of change

perception immigrant breast cancer breast examination Asian health promotion mass screening human cancer screening cancer North America Breast Neoplasms Humans Canada female Western Hemisphere Health Knowledge, Attitudes, Practice Article adult health education World Asian immigrant Asia, Southeastern womens health Culture