Turkish Studies
Volume 15, Issue 2, 2014, Pages 220-241

Immigrant Integration Through Public Relations and Public Diplomacy: An Analysis of the Turkish Diaspora in the Capital of the European Union (Article)

Ozdora-Aksak E.* , Molleda J.-C.
  • a Department of Communication and Design, Bilkent University, Ankara, Turkey
  • b Department of Public Relations, MAMC Global Strategic Communication, College of Journalism and Communications, University of Florida, Gainesville, FL, United States

Abstract

This research focuses on the European Union's (EU) public relations and public diplomacy efforts for immigrant integration. It uncovers the relationship between the EU and leaders of Turkish associations in Brussels, Belgium. In-depth interviews with Turkish association leaders reveal the way they see themselves and the Turkish diaspora, how they reflect on their national identities, and their understanding of EU public diplomacy and public relations strategies. The communication strategies Turkish associations use to gather information about immigrant integration and their opinions on EU communication strategies are also studied. In addition, the research investigates whether two-way communication exists between the Turkish associations and the EU, and unveils the strategic communication and public relations strategies the Turkish diaspora uses to influence public policy and to engage in lobbying. © 2014 © 2014 Taylor & Francis.

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Link
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84904071117&doi=10.1080%2f14683849.2014.926235&partnerID=40&md5=cf6a25d4fd3a588e8e5a9ea0655027ec
DOI: 10.1080/14683849.2014.926235
ISSN: 14683849
Original Language: English