Purpose – Injuries are influenced by individual attitudes and risk-taking behaviours and the identification of these factors is vital for the development of effective injury prevention strategies. This paper aims to examine the injury risk behaviours and attitudes towards injury prevention among young Asians in Auckland, New Zealand and their willingness to modify behaviours and attitudes. Design/methodology/approach – A total of four focus group discussions with Asian tertiary students were conducted to discuss injury-related issues and their preventions. Analysis used statements drawn from the focus group discussions and were summarised to draw conclusions. Findings – Injuries related to sports were the most frequently occurring, followed by domestic, workplace and traffic injuries. Cultural identity and family values were thought to have an influence on students' risk behaviours. Family convictism and positive peer pressure protects students from participating in risky sports and using recreational drugs. International students were vulnerable to risky behaviours due to isolation and were less likely to engage in health promotion and prevention activities. Family hierarchy and cultural orientations prevented some Asian students from discussing personal issues with parents and impeded gathering injury prevention skills. Research limitations/implications – Prioritisation of domestic injuries with suspected under-reporting, marginalisation and social isolation discourages sections of Asian youths from reporting injuries or seeking help. There is a paucity of knowledge about the mental health and suicidal behaviours of Asian students, which requires further investigation. More social research is warranted to understand the injury risk behaviours of Asian youths in order to develop an effective prevention strategy. Originality/value – This study demonstrates how family values generate protective attitudes against injury risk behaviours among young Asians. © 2011, Emerald Group Publishing Limited

Tertiary students Behaviour Protective factors Accidents Risk Asian New Zealand

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