Journal of Immigrant and Minority Health
Volume 17, Issue 2, 2015, Pages 553-560

Using Internet to Recruit Immigrants with Language and Culture Barriers for Tobacco and Alcohol Use Screening: A Study Among Brazilians (Article)

Carlini B.H.* , Safioti L. , Rue T.C. , Miles L.
  • a Alcohol and Drug Abuse Institute, University of Washington, 1107 NE 45th Street, Suite 120, Seattle, WA 98105, United States
  • b Alcohol and Drug Abuse Institute, University of Washington, 1107 NE 45th Street, Suite 120, Seattle, WA 98105, United States
  • c Department of Biostatistics, Center for Biomedical Statistics, University of Washington, Seattle, WA 98105, United States
  • d Research Department, Alere Wellbeing, Seattle, WA 98104, United States

Abstract

Limited English proficient (LEP) individuals face disparities in accessing substance abuse treatment, but little is known on how to reach this population. This study aimed to test online recruitment methods for tobacco and alcohol screening among LEP Portuguese speakers. The study was advertised in Portuguese using Facebook, Google, online newsletters and E-mail. Participants clicked ads to consent and access a screening for tobacco and alcohol dependence. Ads yielded 690 screening responses in 90 days. Respondents had a mean age of 42.7 (SD 12), with a higher proportion of women than men, 95 % born in Brazil with high levels of LEP and low levels of acculturation. Facebook ads yielded 41.4 % of responses, and were the lowest cost recruitment channel ($8.9, $31.10 and $20.40 per respondent, hazardous drinker and smoker, respectively). Online recruitment of LEP populations is feasible. Future studies should test similar strategies in other LEP groups. © 2014, Springer Science+Business Media New York.

Author Keywords

immigrants Alcohol recruitment Internet tobacco Limited English proficiency

Index Keywords

mass screening human epidemiology middle aged alcoholism Internet language ethnology procedures United States Humans migrant male Emigrants and Immigrants Acculturation female Tobacco Use Disorder cultural factor adult Brazil patient selection
Link
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84894077922&doi=10.1007%2fs10903-013-9934-1&partnerID=40&md5=f550eedcccb5a8bf3cfe3f68481b33bd
DOI: 10.1007/s10903-013-9934-1
ISSN: 15571912
Cited by: 13
Original Language: English