Acculturation refers to the degree to which immigrants maintain their ethnic culture and accept or reject the new dominant culture. While considerable studies have focused on immigrants’ acculturative processes, little is known about acculturation from the perspective of the host culture. This study examined American students’ acculturation orientations toward international students based on the concept of interactive acculturation and investigated the influence of ethnocentrism, sex, and Facebook use on such acculturation attitudes. Results from a survey of 346 American college students indicated a high degree of individualism and integrationism over other orientations, namely transformation-integrationism, exclusionism, assimilationism, and segregationism. The model with ethnocentrism, sex, and Facebook usage predicted five of the six acculturation orientations, with ethnocentrism being the most important predictor. © 2015 World Communication Association.

Facebook sex Ethnocentrism Acculturation Social networking sites

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