Latinos are at high risk for many health problems, yet they are often missed by traditional health communication campaigns that tend to deploy messages through general audience channels. New immigrant Latinos living in Los Angeles indicate a strong connection to Spanish-language television for health and medical information, but the quantity and quality of health information provided through such programming has not been systematically evaluated. Grounded in communication infrastructure theory, a content analysis of Spanish-language television news and talk shows was conducted to examine the nature of health coverage. As a primary health source for the Los Angeles Latino community, Spanish-language television could serve an important role in helping Latinos overcome health disparities by connecting them to a health storytelling network. However, findings show that the programs analyzed do not adequately connect viewers to other health storytellers or personalize information in such a way that may prompt interpersonal discussion and the dissemination of health information. © 2015, Copyright © Taylor & Francis Group, LLC.

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