Journal of Creative Communications
Volume 4, Issue 1, 2010, Pages 1-17

Utilizing a positive deviance approach to reduce girls' trafficking in indonesia: Asset-based communicative acts that make a difference (Article)

Durá L.* , Singhal A.
  • a Department of English, University of Texas at El Paso, El Paso, TX, United States
  • b Department of Communication, University of Texas at El Paso, El Paso, TX, United States

Abstract

This article analyzes the communicative practices that undergird the Positive Deviance approach to social change and its contributions to the curbing of girls' trafficking in rural Indonesia. Positive Deviance hinges on the premise that in every community there are individuals whose uncommon practices enable them to find better solutions to problems than their neighbours with access to the same resources. Our archival and field research in Indonesia indicates that Positive Deviance is time and skills intensive, yet it is also rich in communication and relational practices. It facilitates a unique vantage point to build human capital and sustain positive impacts. © 2009 Mudra Institute of Communications SAGE Publications.

Author Keywords

sustainable Positive Deviance grassroots communication praxis Social change

Index Keywords

[No Keywords available]
Link
https://www.scopus.com/inward/record.uri?eid=2-s2.0-78649680585&doi=10.1177%2f097325861000400101&partnerID=40&md5=a24df6d3c61a36ec3e5cddb7d0bd949f
DOI: 10.1177/097325861000400101
ISSN: 09732586
Cited by: 5
Original Language: English