Journal of Social Sciences
Volume 50, Issue 1-3, 2017, Pages 124-132

Competitive Marketing by Immigrant SMMEs in South Africa (Article)

Masocha R. , Buso B. , Fatoki O.
  • a University of Limpopo, Turfloop, South Africa
  • b Zhongnan University of Economics and Law, China
  • c University of Limpopo, Turfloop, South Africa

Abstract

In South Africa, SMMEs can be categorised into immigrant owned and native owned SMMEs. This paper, a quantitative research, aimed to ascertain competitive marketing approaches and major challenges pertaining to immigrant SMMEs in South Africa. At the hand of the snowball sampling technique, a total of 150 respondents as a sample size were surveyed. Data was collected through the questionnaires and data analysis included descriptive statistics and Chi-square tests. The results revealed that lack of funds and competition from other businesses, were the major challenges faced by immigrant SMMEs. © 2017, © Kamla-Raj 2017.

Author Keywords

Challenges immigrants Competition South Africa Small Businesses

Index Keywords

business competition (economics) competitiveness immigrant marketing South Africa small and medium-sized enterprise
Link
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85058334674&doi=10.1080%2f09718923.2017.1311727&partnerID=40&md5=cc70e23ee55b124a2f4a7e2f908e2b4b
DOI: 10.1080/09718923.2017.1311727
ISSN: 09718923
Original Language: English