This multi-sited, mixed-methods study in Canada and the Philippines examines how migrant workers are manufactured and deployed to a range of global destinations by the Filipino migration apparatus. Building on scholarship examining how the Filipino state markets, selects and prepares Filipino (labour) migrants from and to the Philippines, I show that beyond seeking to produce a temporary migrant workforce with a ‘comparative advantage’ (including traits like ‘docile’, ‘hardworking’, ‘English-speaking’ and ‘loyal’), the state alongside recruiters and other actors in the migration industry also seek to produce workers with cultural knowledge of norms in receiving destinations. This is another dimension through which the Philippines aims to establish its ‘superiority’ in the international market for temporary labour. This study has implications for how we think about transnational labour brokering under highly saturated conditions, and the role of culture and other mediating factors in configuring ‘ideal’ worker constructions and flows. © 2015 Informa UK Limited, trading as Taylor & Francis Group.

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