Journal of Immigrant and Minority Health
Volume 11, Issue 6, 2009, Pages 513-519

La Clínica del Pueblo: A model of collaboration between a private media broadcasting corporation and an academic medical center for health education for North Carolina Latinos (Article)

Calles-Escandón J.* , Hunter J.C. , Langdon S.E. , Gómez E.M. , Duren-Winfield V.T. , Woods K.F.
  • a Maya Angelou Center for Health Equity, Wake Forest University Health Sciences, Winston-Salem, NC, United States, Department of Internal Medicine, Medical Center Boulevard, Wake Forest University Health Sciences, Winston-Salem, NC 27157, United States
  • b Maya Angelou Center for Health Equity, Wake Forest University Health Sciences, Winston-Salem, NC, United States
  • c Maya Angelou Center for Health Equity, Wake Forest University Health Sciences, Winston-Salem, NC, United States
  • d Children's Hospital, Boston, MA, United States
  • e School of Health Sciences, Winston-Salem State University, Winston-Salem, NC, United States
  • f Maya Angelou Center for Health Equity, Wake Forest University Health Sciences, Winston-Salem, NC, United States

Abstract

La Clínica del Pueblo, a health education collaboration between the Maya Angelou Center for Health Equity at Wake Forest University School of Medicine and Qué Pasa Media, Inc., disseminates culturally appropriate health information to the North Carolina (NC) Latino community. The program includes a weekly radio show and corresponding newspaper column addressing four areas: childhood health, adult health, safety, and utilization. The radio show format includes a didactic presentation followed by a call-in question and answer period. Over 200 consecutive weeks of programming have been completed, averaging 11 calls per show. A Latino healthcare resource guide and hotline also provide resource information. Participant demographic information indicates that 50% of the target population comes from Mexico, 60% are women, and 70% of the community is younger than 38 years. There was an increase in the use of the media as a source of health information over the course of the project, from an initial 33% of respondents to 58% in the last survey. Listenership to La Clínica del Pueblo displayed a pronounced increase (18% initial survey to 55% in last survey, P < 0.05). We also observed a statistically significant increase in medical knowledge from initial survey to the last survey (P < 0.001). By multiple regression analysis, we identified 4 predictors of medical knowledge: order of surveys (1 < 3, P < 0.001), education level (P < 0.0001), female gender (P < 0.01) and radio listenership (P < 0.05). The first three variables predicted higher scores; however, radio listening recognition of our radio program was more common among individuals who had lower scores. In conclusion, La Clínica del Pueblo is a model for a novel approach that can reach the Latino community to improve medical knowledge and possibly affect health behaviors in a positive manner. © 2009 Springer Science+Business Media, LLC.

Author Keywords

Latino North Carolina Health promotion Survey Media Health education

Index Keywords

cultural anthropology educational status publication information dissemination immigrant telecommunication health care planning demography child safety university hospital multiple regression sex ratio human community Health Behavior North Carolina controlled study priority journal Marital Status Time Factors Cultural Competency Mexico Hispanic Americans knowledge United States Humans Hispanic male female medical information child health Interinstitutional Relations Health Knowledge, Attitudes, Practice Article Telephone adult health education Academic Medical Centers Hotlines age distribution radio mass medium practice guideline Cooperative Behavior health survey
Link
https://www.scopus.com/inward/record.uri?eid=2-s2.0-70449523657&doi=10.1007%2fs10903-008-9223-6&partnerID=40&md5=30dc0805ba16fc29639144f25a627b6c
DOI: 10.1007/s10903-008-9223-6
ISSN: 15571912
Cited by: 7
Original Language: English