Technical Services Quarterly
Volume 25, Issue 3, 2008, Pages 35-48

Meeting them where they are: Marketing to international student populations in U.S. academic libraries (Article)

Mundava M.C.* , Gray L.V.
  • a John C. Hodges Library, The University of Tennessee Libraries, Knoxville, TN, United States
  • b John C. Hodges Library, The University of Tennessee Libraries, Knoxville, TN, United States

Abstract

In this age of globalization, knowing users and meeting their information needs is increasingly becoming a challenge. There is a strong international student and faculty presence at many academic institutions. Information providers must adapt their marketing skills, print and online collections, services, and workforce in order to meet the information needs of such a clientele. Given this scenario, what role can librarians play in providing a learning environment that enables international students to realize their potential? How can librarians engage various student bodies to utilize information services for their academic needs? © 2008 by The Haworth Press. All rights reserved.

Author Keywords

Academic libraries International students Marketing Outreach

Index Keywords

marketing Libraries Students Learning environments Academic institutions Online collection Information provider Outreach Information Services Commerce International students Academic libraries
Link
https://www.scopus.com/inward/record.uri?eid=2-s2.0-68949203122&doi=10.1080%2f07317130802128627&partnerID=40&md5=4b48d0ef9aaa655d26d9e2974a3c886a
DOI: 10.1080/07317130802128627
ISSN: 07317131
Cited by: 16
Original Language: English