South Korean immigration to Canada has increased since the East Asian economic crisis of the late 1990s. Korean immigrants in Winnipeg chose the city for many reasons: the introduction of the Provincial Nominee Program, structural changes in the home country, and individual family strategies to provide better educational opportunities for their children. This article examines how changes in the current wave of globalization, at both global and local scale, have affected the migration of Koreans to Winnipeg, Canada and how individual households chose their immigration destination. This study contributes to understanding of the less popular immigrant destinations of Canada using a multiscalar analysis that includes household level. In addition to economic purposes and children’s education, changes of life style can be an important reason for immigrant location choice. Overall, the neoliberal economy in South Korea has pushed many Koreans to move to other countries, and the globalization of the Canadian economy has pulled nomadic middle-class members from other countries. © 2014, Springer Science+Business Media Dordrecht.

Winnipeg, Canada South Korea globalization Neoliberalism Immigration household

family structure education Canada Economic analysis South Korea lifestyle household Location Winnipeg, Canada Winnipeg Manitoba neoliberalism globalization immigration household survey immigrant population