Considerable attention has been paid to sex tourism and this paper focuses upon an under-researched area: sex trafficking and sporting mega-events. Drawing upon qualitative research undertaken prior to the Vancouver Games, this paper aims both to examine stakeholder perceptions of the potential linkages between sex trafficking and the event, and to evaluate the preventative trafficking measures as they relate to the event. There is a continuum of perceptions regarding sex trafficking and the event: the Games can be a catalyst for trafficking; it is an uncertain risk; and, the Games are not a potential catalyst for trafficking. In terms of specific preventative measures, it is suggested that strategic planning lacked a centralised approach and there was a gap in the provision of awareness campaigns. Third sector groups led awareness campaigns which were criticised for being sensationalist and unrepresentative and, in addition, tensions in stakeholder relationships impinged upon a constructive partnership. © 2012 Elsevier Ltd.

Sport events sex trafficking Preventative measures human rights

strategic approach Canada stakeholder Vancouver [British Columbia] perception Olympic Games human rights tourism management British Columbia trafficking