When the word science comes up in the context of big data, one usually thinks of scientists who make accurate predictions about future developments, events and actions by means of sophisticated analyses or who influence behaviour with surgical precision, such as it is conveyed from Donald Trump's successful election campaign. However, scientists are no longer just agents in big data scenarios, but also objects. The measurement of science today is not only based on simple citation counts or obtained project funds: Commercial actors are creating an entire operating system with integrated tools that continuously record the behaviour of scientists and the performance of science. By describing the transformation of the former publishing house Elsevier to a research intelligence provider this article illustrates how science itself gets into focus of Big Data and what a Big Data driven science could look like. © 2018 Walter de Gruyter GmbH. All Rights Reserved.

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