A part of the research results related to the state of affairs in implementing the Convention on Action against Trafficking in Human Beings in Ukraine is presented here, as initiated by All-Ukrainian NGO Coalition for Combating Human Trafficking, in which the author took part and prepared the analytical report. Drawbacks in the communication process between governmental authorities and target market are found during the research accomplishment. Marketing communication measures implemented and planned for implementation by government are analyzed. On the basis of the research results and conclusions the recommendations are offered. © Tetiana M. Borysova, 2014.

Marketing communication Vulnerable population group Nonprofit organization Human trafficking Marketing

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