This article attempts to link commercially arranged cross-border marriages to the discussion of the commodification of intimacy and to explore how a transnational phenomenon is contextualized in national politics. The question of commodification – what can or cannot be assigned economic value – has been a contentious area of intersection between economics and ethics, and intimacy has often been at the heart of the recent debate on commodification. Yet, commercially arranged cross-border marriages are perceived differently in Vietnam, a country that sends brides, and in Korea, a country that receives brides. In Vietnam, cross-border marriage has been portrayed negatively and is often associated with trafficking in women. Although a similar discourse exists in Korea, the official discourse on cross-border marriage has focused on supporting multicultural families. The difference in discourse with respect to the same phenomenon suggests that the tension around commodification is not necessarily shaped uniformly across the national border. In this article, I juxtapose the contrasted discourses and policies on commercially arranged cross-border marriages in both countries and discuss the contexts that may have contributed to the difference in discourse. By doing this, I show that the global trend of commodification of intimacy and the cultural meaning of this phenomenon cannot be divorced from national politics. © 2014, © 2014 Taylor & Francis.

Vietnam Marriage migration Cross-border marriage Korea commodification of intimacy Trafficking

Viet Nam national politics multiculturalism marriage trafficking womens status ethics migration Korea